News Article
Date Posted: 11/14/08
Victories in Capitalism: The Promise of Strategic Alliances
FORBES Magazine Special Advertising Section
By Judith L. Turnock
Chief Adhesives is referenced on pages 2 & 7 of the article. View the full PDF»
Excerpt: It’s a common mistake for small businesses, MBEs included, to become overly enthusiastic about new opportunities. Founded in 1991 by a Native American, Chief Adhesives is a Texas-based manufacturer of hot melt thermo-plastic adhesives used in packaging consumer goods. When the company got its first contract with Cargill Meat Solutions, it immediately understood the pitfalls of growing too fast. “There’s a sizable risk with large accounts, because you have to have the resources in place to support servicing them,” says Dirk Bundle, Chief Adhesives’ director of sales and marketing. “We’ve always balanced our inputs and outputs.” The result is that Cargill’s confidence in Chief Adhesives has grown, and so has the business.